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Waiguny, Martin K. J.: Nelson, Michelle R.: Terlutter, Ralf:
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children.
[2012]
Author
Nelson, Michelle R. (1)
Terlutter, Ralf (1)
Waiguny, Martin K. J.
Descriptors
advertising
(1)
advertising competence
(1)
advertising effect
(1)
attitude
(1)
brand
(1)
brand awareness
(1)
child
(1)
computer game
(1)
electronic game
(1)
game
(1)
media literacy
(1)
oral interview
(1)
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research report
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periodical article
(1)
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2012
(1)
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english
(1)
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Journal of marketing communications
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